How reaching niche audiences brings you closer to your consumers

In today’s competitive market, trustworthy insights from hyper-targeted audiences are more crucial than ever for powering tactical and strategic business decisions and growing consumer centricity.

In this session, we’ll share a case study on how Qudo worked with Cint to help a major petrol company gain valuable insights into their customers’ loyalty and identify cross-selling opportunities, even while up against the challenge of an extremely low incidence rate of their customers in the general population.

We’ll dive deeper into these challenges and unpack the outcomes achieved when harnessing the scale of Cint’s platform to reach a substantial enough sample size and detailed customer segmentation.

You’ll learn: the value of reaching niche audiences to understand customer loyalty and drive targeted engagement strategies; how reaching hard-to-find sample allows brands to obtain meaningful insights and launch winning campaigns that bring them closer to their consumers; and how you can harness the power of scale to accurately target niche groups and get the insights you crave!

Key takeaways:

1. Scale doesn’t always mean sheer magnitude; it also gives access to hard-to-reach spots.
2. Why it is crucial for brands to reach niche audiences to launch winning campaigns and grow closer to consumers.
3. How you can harness the power of scale to accurately target niche groups and get the insights you crave!