How Mars Innovation uses AI for quant/qual feedback at speed and scale

Cassie Jackson, regional manager of innovation insights at Mars, sits down with Knit Founder and CEO Aneesh Dhawan to show off how Knit’s AI-powered quant/qual platform is fueling Mars’ innovation pipeline.

Cassie and Aneesh dive into how the Knit platform is enabling an unprecedented speed to insight for Mars, with its application of AI technology from study design to storytelling.

Cassie and Aneesh dive into the three core benefits that AI is enabling for the Mars innovation team, through the help of the Knit platform:

1. Marrying quant with qual.
2. Accelerate speed-to-insight.
3. Optimize for storytelling.