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Giving the gift of joy to consumers and research participants, as well as to yourself

The is a period of great turmoil and many people are struggling with their lives in one way or another. Brands can reap the benefits of helping consumers to live more joy-filled lives. And insights can also benefit from helping research participants grow their joy muscles.

And how about you? Would you like more joy in your life? Almost everyone we ask answers “yes please” to that question.

Many people, however, struggle to find ways to harvest more joy in their lives on a day-to-day basis. At the Art and Science of Joy, we’ve discovered a way to inspire and empower people to live more joy-filled lives. During this session I will share with you the conscious and subconscious drivers of, as well as the barriers to, joy and share practical tips on how everyone can go about creating their very own recipe for joy.

Welcome to this session. Welcome to joy!

Key takeaways:

  1. The drivers of and barriers to joy.
  2. How to create your own recipe for joy.
  3. How to give the gift of joy to consumers, research participants and yourself.


Speakers: