Got coconut milk? Exploring plant-based food trends with Vita-Coco

The plant-based alternatives industry is at a crossroads. Having seen a decline in sales for multiple years, many brands are pulling away from these alternative investments. Yet surprisingly, consumers identifying as flexitarian, reducetarian and social-omnivores – those who only occasionally consume animal products – continue to rise. Clearly, not just vegans and vegetarians consume meat and dairy-free products. But how can plant-based brands tap into this key segment to meet and feed the needs of buyers?

Alongside the biggest player in dairy-free alternatives, Vita Coco, we decided to dig into this evolving topic to uncover areas of opportunity.

Key Takeaways:

1. To-the-moment market sentiments on health and plant-based food options and consumption, including international and cultural considerations.
2. Key purchasing factors for shoppers considering dairy and meat alternatives.
3. Actionable tips for maximizing the appeal of plant-based products beyond the vegan and vegetarian demographics.