Fueling disruptive innovation: In conversation with Pernod Ricard

The global ready to drink (RTD) alcoholic beverage market has exploded over the last few years; it’s expected to grow by 12% in volume between 2022 and 2027, achieving $40 billion by 2027 across 10 key markets. Pernod Ricard, a worldwide leader in the spirits and wine industry, is primed to capture a sizeble portion of that growth, having spent the last few years developing consumer centric innovations in the RTD space.

In this chat between Stuart Shapiro, Pernod Ricard’s head of insights (RTD and convenience) and Kevin Hare, Dig Insights’ EVP Insights, they’ll break down: why the Pernod Ricard team have zeroed in on RTD as a growth opportunity; the story behind effective RTD innovations around the globe; how and why the RTD team leverages a centralized approach to innovation research; and the lens through which Stuart thinks about global vs. local innovation (and the importance of both).

Key takeaway:

1. How Pernod Ricard zeroed in on RTD as a global growth lever for their organization.
2. Three examples of effective RTD launches across the globe and why they were effective.
3. Best practices for developed a centralized approach to early-stage innovation testing.