Bacardi and Discover.ai will showcase how cutting-edge AI technology can be used to harness the power of social data for a comprehensive understanding of established and emerging cultural themes. By combining data analytics, natural language processing and human expertise, Discover.ai’s platform transformed raw social media data into actionable cultural insights. Bacardi has been pioneering digital insights in the past decade and is leveraging Discover.ai’s capabilities in order to not only observe and measure cultural trends but more importantly get a nuanced understanding of macro forces and human motivations forming and shaping these trends, maximizing Bacardi’s ability to engage with consumers in a culturally relevant way.
The presentation will highlight how Discover.ai’s technology enabled Bacardi to go beyond traditional social listening approaches and dive into the cultural nuances and social forces shaping consumer attitudes. The presentation will showcase a real-world example of how the AI-driven approach uncovered key insights that guided Bacardi’s marketing beyond the obvious while maintaining a competitive edge grounded in data. In addition to that, the presentation will provide attendees with valuable insights into the future of market research and the transformative potential of AI in driving consumer and culture-centric strategies.
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Speakers:
4662 Slater Road
Eagan, MN 55122
(651) 379-6200
