From business questions to strategic decisions: Harnessing the power of generative AI for consumer insights

Ready or not, generative AI is here. And make no mistake, there will be winners and losers. Join Cristian Enriquez as he explores the practicalities of using this emerging technology in market research. Learn about cutting-edge applications, discover transformative tools and learn how to streamline your research work with generative AI. This talk will cover the top tech innovations that are driving the future of research. During this session, Cristian will dig into generative AI’s capabilities and their practical business applications, from project creation and data analysis to visualization and asset creation.

Key Takeaways:

1. The opportunities that generative AI presents market research and insights professionals.
2. Winning strategies for implementing generative AI.
3. The implications that generative AI has for your team.