Fast and now generations: AI and analytics to optimize survey experience among young respondents

Conditioned by same-day delivery from Amazon and short-form entertainment from TikTok, young people have different expectations for timing within a survey research context. Based on millions of interviews conducted among those aged 13-39, we’ll show the current state of survey duration vs. completion rates and how they’ve changed over time.

Key takeaways:

1. How are young people spending their time, what are their timing expectations as a result?
2. How does survey research fit into all of the other ways that they spend their time?
3. What can we do as researchers to maximize their participation?
4. What is their tolerance for survey duration and what can we do to maximize completion?

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