Farming verticals for innovative research

Join Curion, along with Bissell, Johnsonville and Zaxby’s, as we delve into the diverse methodologies employed in market research across various categories. At Curion, we understand that each vertical, be it food and beverage, QSR or durables, requires a unique approach to consumer research. Techniques that yield valuable insights in one category may be underutilized in others and it is not uncommon for organizations to become entrenched in a dogmatic approach to research.

Our presentation will introduce some of our most effective cross-vertical research techniques, followed by a panel discussion and Q&A session. We will share our experiences in exploring different verticals for innovative research ideas and discuss how these techniques can be applied to your organization’s research efforts. Don’t miss this opportunity to expand your market research toolkit and discover new ways to connect with consumers.

Key Takeaways:

• Different verticals have developed unique and equally successful ways of researching similar consumer questions.
• Techniques that have been honed for years or decades may be easy wins to introduce to your research program.
• By “farming verticals” you can rapidly find successful new-to-you techniques that may have unique benefits.