Emotional machines: How AI can give life and scale to our human stories and impact our lives as discover.ai strategists and insight leaders

This session will unpack two key types of AI at play in the research landscape today and examine the impacts of one of these on the lives of researchers and insight leaders in the space of human and cultural insight. Digging deep into the reality of how AI can impact our own experiences and showcasing the vast potential, but also the watchouts of this incredible technology.

Key takeaways:

1. Build a foundational understanding of the roles of generative and natural language processing AI.
2. Hear firsthand how researchers can interact with AI, the impact this has for their own styles of working.
3. Understand the depth of impact from a client perspective – where agility and coverage must combine with the reality of human lives, bias and subjectivity and how this enables insight.

Access the recording: https://www.bigmarker.com/quirk-s-marketing-research-m/Emotional-Machines-How-AI-Can-Give-Life-and-Scale-to-Our-Human-Stories-and-Impact-Our-Lives-as-discover-ai-Strategists-and-Insight-Leaders