Defining an insight team’s purpose in an AI-shaped world

James Wycherley, author, host of the Transforming Insight podcast and CEO of the Insight Management Academy, draws on the collective wisdom of the IMA’s 92 corporate members to get back to basics and explore the reasons why large organizations have insight teams.

Is it to do market research? Is it to do customer analytics? How much is it likely to change with AI? What are the fundamental principles that won’t change? And what do transformative insight leaders and their teams need to do now to define their purpose in 2024?

The IMA is a membership organization for corporate insight teams and all its thought-leadership is based on the experience and expertise of its members. Defining Your Purpose is the first chapter of the insight leader’s playbook which IMA members use.

Key Takeaways:

1. Key considerations when defining your insight team’s purpose.
2. Three tests that the IMA’s end-user members apply.
3. How to incorporate your work on purpose into an insight leader’s playbook.

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