Elevating the impact of the insights function with full cross-functional integration.
There is a large need to integrate the category management and shopper insights function with all aspects of the business to amplify its impact on the business. This thought-leadership presentation will talk about areas where category and shopper insights must inform the CPG business, from product development to ongoing performance measurement and improvement, as well as a discussion about how this vision can be implemented. This session will provide use cases and a framework to achieve best-in-class cross-functional collaboration.
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