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Content that makes an impression: How primary research can enhance storytelling and marketing

Join insights leaders from aytm and Rocket Central as they explore how to extract compelling stories from primary research and leverage data-driven insights for content marketing, public relations and more.

Key takeaways:

  1. How advancements in insights technology transform storytellers into researchers (and the other way around).
  2. Best practices for discovering and contextualizing stories from primary research.
  3. Creative distribution channels and formats for getting these stories in front of your target audience.

Case Study Consumers Joint Presentation


Speakers: