Consumer co-creation: How using real-time consumer feedback allowed Conair to launch a successful new product in five months

Conair will highlight the agile innovation strategies and techniques used to launch the Curl Secret 2.0 in only five months. During this presentation, we’ll show a live demo of how instant consumer feedback was obtained to provide real-time consumer input at each critical stage: targeting; positioning; product development and optimization; packaging; messaging; and point of sale.

Key takeaways:

1. The power of letting consumers drive your innovation process.
2. The importance of getting consumer input at each step of the agile innovation process.
3. Consumer co-creation doesn’t need to cost a lot of time and money.