AI: The promise and threat for research

The recent proliferation of AI has direct implications for the consumer insights sector. As such, the Radius innovation team has been tracking the space for a while now and has developed a perspective on how the industry and corporate brands should be cautiously embracing AI for insights purposes.

The interactive session will cover the following topics.

• Setting the stage: What is artificial intelligence?
• Radius POV on AI: Why use it? What is our overall philosophy? (Includes how Radius vets new AI tools.)
• Radius and AI: Current use cases. By approach – qualitative and Quantitative research. By project phase – survey design through insights delivery (where in reporting it’s appropriate and where it isn’t).
• Radius and AI: Future potential uses.
• Watch-outs and cautions.

Key takeaways:

1. Learn when and how AI is most effective to aid your market research projects.
2. Gain access to the questions clients/suppliers should be asking AI solutions partners to vet systems.
3. See examples from real studies where AI was used to drive efficiencies and/or improve quality.