AI anxiety: Embracing AI. But how?

As researchers, we find ourselves caught between excitement, concern and caution about the future of AI in research analytics. Mercury Analytics’ Ron Howard and Leigh Kessler highlight lessons learned from using AI effectively to provide deep understanding and powerful insights rapidly and extremely cost-effectively.

As we say at Mercury, AI Done Right.

Key takeaways:

• Hear about early adopters on the impact of generative AI technology on their research processes.
• Explore the powerful benefits of correct uses of AI and avoid mistakes.
• Understand the critical role AI analysis can play in research reporting.

Access the recording: https://www.bigmarker.com/quirk-s-marketing-research-m/AI-Anxiety-Embracing-AI-But-How

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