Since the explosion of popularity of ChatGPT, we’ve seen an influx of AI capabilities flooding the market research and insights space. While some of these announcements sound impressive, they miss a foundational principle of using AI: your outputs are just as good as your inputs. To harness the true potential of AI, researchers must prioritize capturing data that accurately reflects what consumers actually think, feel and do.
The good news: AI can play a positive role in this mission in every step of the way.
The secret is to prioritize the participant experience from the beginning and leverage AI where necessary in the research process.
Join us in this provocative and actionable webinar as we discuss:
Access the recording: https://www.bigmarker.com/quirk-s-marketing-research-m/A-Potent-Match-How-to-Get-Better-Insights-with-AI-and-Conversational-Research
Speakers: