A fireside chat: How Madewell found the perfect fit through communities with PA Consulting and Recollective

Madewell, a J. Crew brand, partnered with PA Consulting to gain a deep understanding of the trends and influences driving consumer fashion purchase decisions. Using the Recollective qualitative research platform, PA Consulting built a community of potential customers to gain incredible access into their wardrobes, their shopping trips and their social media feeds. Media-rich insights at scale, as well as a deep level of detail of insights for a wide array of stakeholders, were the measure of this incredibly successful research project.

Key takeaways:

1. How detailed and personal consumer information can be gathered using digital communities.
2. What makes a research platform easier and more enticing for participants to use.
3. How utilizing an innovative research approach and the right partners can unlock insights at scale.

Case Study Consumers Joint Presentation