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AI for insights is a game changer

Market Logic’s next step is to lead the market in AI for insights solutions. More data, more questions, fewer resources and an expectation for near real-time answers – that is the [...]

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Augmented intelligence: Transforming research with automation

Join Todd Eviston of C+R Research as he introduces two organizations working in partnership to redefine the future of data analysis. Together with Dave Homer of ATP Canada Software & [...]

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Better brand health basics with Florida’s Natural: Grow your brand using mental availability

Tracking research, particularly brand health tracking, is a key initiative for many brands. However, there hasn’t been much innovation in tracking since concepts like brand awareness were developed in the [...]

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Creating Inmarsat’s insights portal

Ross Anderson will discuss how he developed and launched Insights Space – the leading satellite communication provider’s new central insights portal. Insights Space is a single place to go for [...]

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Creating relevance with a DIY customer panel

Finding the right customer groups to survey can often be time-consuming and dollar-draining. In this session, the speakers will showcase how TechStyle Fashion Group created a DIY, inclusive customer panel [...]

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Leveraging AI to assess voice of customer insights from unstructured online customer reviews

Customers on Amazon provide more than 1 million product reviews daily. Home Depot, Walmart, Best Buy and Google Shop are other e-commerce platforms equally rich in VOC. This data can [...]

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Quantitative research in the Metaverse: M.A.Y.B.E. is real

Nowadays people can express their opinions in different places, both physical or digital environments, speaking to a friend in a café or interacting with a social media page and even [...]

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T-Mobile’s Magenta Status program, inspired by revolutionary qual+quant sessions – live demo with AI tech

Competition in the telecom market is fierce and every player spends millions on qualitative and quantitative studies. While T-Mobile has grown four-fold over the last decade by identifying and delivering [...]

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Unleashing the Microsoft-Voxpopme partnership: ChatGPT integration and the future of qualitative insights

Microsoft and Voxpopme have partnered to bring together cutting-edge capabilities to transform the landscape of qualitative research and insights. Through this collaboration, we are proud to announce the integration of [...]

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