3 essentials to enhance your web designs

User-centric web design is essential for success with digital touchpoints. But did you know that a lot of the browsing process is unconscious – and outside of the awareness of the user? People can only rationally play back 30% of what they are shown. To effectively review your web designs, it’s imperative to understand viewers’ conscious and unconscious reactions.

Techniques such as card-sorting and unmoderated testing only reveal a fraction of the real experience. Coventry Building Society use a best-in-class UX process developed by Emotional Logic that overcomes drawbacks of traditional approaches by integrating language analysis to measure rational product understanding; eye-tracking that benchmarks performance of unconscious navigation; and behavioral science principles that nudge towards task completion.

This approach will help you build more intuitive user journeys with higher task completion and conversion rates. Through the research you will also learn design principles and build up a knowledge bank for future web development projects.

Key takeaways:

1. How people really browse websites and digital media.
2. How to measure viewers’ unconscious reactions to your site.
3. How behavioral science helps you deliver a more intuitive user experience.