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Karen Kraft

Assoc. Director, Consumer Insights and Analytics, Johnsonville

Karen is an insights professional and strategist with over 30 years of experience. Always up for a challenge, she strives to find creative ways to make the smaller brands she supports as based in consumer knowledge as the larger flagship brands that get the lion’s share of the resources. She currently leads consumer insights at Johnsonville where she helps turn actionable insights into sausage success.