James heads up research insights for Borderless Access in the U.K. and Europe. He is an experienced insights consultant and research expert, having worked agency- and client-side with some of the globe’s biggest brands, always with a curious and investigative approach and a drive for discovery, innovation and action. James is a strong believer in the importance of listening and observing to understand and the universal power of storytelling as a way to inform and deliver on what is most important to make better decisions.