Specializing in qualitative, Hellen has been a researcher for more than 30 years. Most of her experience is in an international environment, working together with local partners in more than 40 countries, especially in AMEE and Europe. Hellen then worked 14 years as a client and research director in a qual boutique agency, mainly in Europe for Unilever, Danone and Coca Cola. Before joining MDI, she was a client service director at Ipsos and head of the qualitative team where she worked extensively with Heineken through Africa.
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