Clare Michelmore

Insight Lead, Kimberly-Clark Corporation

Clare Michelmore is an insight lead at Kimberly Clark, where she is an early adopter in the industry’s shift towards AI-powered research methodologies. She believes that AI will continue to transform the way research studies are conducted and is leading the exploration into new AI tools and techniques for the Kimberly Clark team. With experience working both client-side and agency side, Clare has developed a deep understanding of the industry and the challenges faced by brands. She has successfully used AI powered research methodologies to deliver valuable insights for well-known brands including Andrex, Kleenex and Huggies.