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Cindy Dumlao

Principal Scientist Global Sensory

With over 25 years in global consumer packaged goods, Cindy Dumlao excels in uncovering consumer insights through UX, design thinking, market research, sensory science and statistics. Having engaged in more than 1,500 one-on-one consumer sessions worldwide, from personal and home care to late-night gaming immersions, she brings a wealth of experience. As principal scientist at MARS Wrigley, Cindy passionately decodes consumer desires for gum, mints and snacks. A true advocate of #consumercentricity, she leads her team to embrace this ethos, keeping eyes wide open to deliver impactful results in the ever-evolving CPG landscape.