As an established researcher Becki is trusted by brands and retailers such as Asda, Nestlé, Boots U.K., The No7 Company, Wella and Vimto. Becki is a qualitative research specialist and uses behavioral science to see through the cracks in the say-do gap. Experienced in FMCG and retail, with a specific emphasis on the beauty and well-being sector across all shopper and consumer audiences.