Experience IDG’s Life-Sized Virtual Aisle at booth 800 (registration Foyer)! It is an in-store experience portable to anywhere in the world. The Virtual Aisle is the first ever portable and life size wall that enables in-context store and shelf learning that can travel to almost any location in the world.

The Virtual Aisle allows our clients to test different packaging and shelf designs quickly with 2D and even 3D options. The Virtual Aisle is a rear-projection shopping environment with a 4K+ resolution. Images of packaging, products and store shelves can be instantly uploaded and used as stimuli for shoppers while interacting with the virtual shelves just as they would in a store.